Developing Marketing Communication- Promotional Practice Report for Essay

Developing Marketing Communication- Promotional Practice Report for Sainsbury Christmas Campaign 2014- Christmas is for sharing - Essay Example This paper is focused on Sainsbury’s promotional campaign for Christmas. It covers the promotional activities of the company, the target audience, medium of communication and usage of required tools. Christmas in UK is the biggest celebration where the people involved in merry making, social gathering, and exchanging gifts. This gives the retail firms an opportunity to meet the customers’ need of buying gifts and other specialty goods for Christmas. The sudden rise in the purchase volume before the Christmas allows the retail firms to increase their sales thereby increasing their revenue. Thus Christmas is a major event that every retail company looks forward to. Sainsbury has designed its marketing campaign for Christmas termed as â€Å"Christmas is for Sharing† to attract the customers at a motivational level to buy and share gifts for their loved ones (Sainsbury’s, 2014). According to the theories discussed by Kotler and Keller (2011) approaching a customer group is done by three basic steps, segmentation, positioning and targeting. The segmentation allows the firm to select a market segment. For Sainsbury, it is the UK retail market segment. Positioning suggests how the firm wants its customers to perceive its value proposition. Finally targeting involves selecting a particular demographic from the entire population. Sainsbury is a multi brand retail store that offers a large portfolio of products belonging to a wide variety of piece range. Moreover, the ‘Christmas is for sharing’ does not target any particular customer segment, which suggests that Sainsbury has designed it Christmas promotional campaign for its entire customer base. Thus the target audience for this campaign is the entire UK population. However, Sainsbury is best known for its balanced positioning thereby targeting the middle and upper middle class of the society (Saunders, 2013). Thus it can be stated that the advertisement seeks to draw the attention of the entire UK

MOVIE REVIEW ABOUT THE DESCENDANTS Essay Example | Topics and Well Written Essays - 500 words

MOVIE REVIEW ABOUT THE DESCENDANTS - Essay Example Often in films the sight of someone extremely happy is a token of what is yet to come and fears the worst. The movie commences with an unforeseeable tragedy where Matt King lost his wife after hospitalization and now has to shoulder an enormous burden of being responsible for managing everything including the fund that has been entrusted to his family since 1860Â ´s. Matt King is the descendant of one of the Hawaii’s most prominent families. Further distress to burden came when Matt King was told that his wife had an affair with Brian Speer (played by Matthew Lillard), The movie gyrates around the search for Speer as Matt wanted answers to some of his queries. Matt King hailed from beautiful Hawaii island and was the owner of immense property which he wanted to sale off, his rebellious daughter stops him. As Hawaii is known for the traditional predisposition so the movie also revolves around the traditional and emotional touch. However, the director Alexander Payne is known for his brilliant plots and marvellous direction he did not let the audience move out in grief and brought the story to end at the happy note. The movie offered a lot or scope to understanding about worldly matters, family bonding, impact of loss and pain and therefore it was appreciated to a great extent by various individuals and critics and people gave their reviews depending upon their individual outlook. According to Ebert (2011) who is admirer of Hawaii, as he had been to the land a number of times, "inhabitants of Hawaii are serious about their customs and traditions and very protective for their land". In his review he highlighted "business, finances and emotions". As per his view, "Matt King is one of the Hawaiis first white land-owning families who have to fix between opening up a vast tract of virgin forest on Kauai to tourist and condo development". The tragedy happened at this important junction. Ebert (2011) reviewed more on the worldly matters that the movie displayed