Friday, May 22, 2020
Friday, May 8, 2020
The American Dream is dead. This is the main theme in F. Scott Fitzgerald s novel The Great Gatsby. In the novel Fitzgerald gives us a glimpse into the life of the high class during the roaring twenties through the eyes of a moralistic young man named Nick Carraway. It is through the narrator s dealings with high society that readers are shown how modern values have transformed the American Dream s pure ideals into a scheme for materialistic power and further, how the world of high society lacks any sense of morals or consequence. In order to support this message, Fitzgerald presents the original aspects of the American Dream along with its modern face to show that the once impervious dream is now lost forever to the American people. The main qualities of the American Dream presented in The Great Gatsby are perseverance and hope. Another famous characteristic of the American dream is the idea of success against all odds. This is shown through the life of James Gatz, who focused all his attention to living the dream and becoming an American hero. Ever since he was young, Gatz worked hard on becoming a great man. This is documented in Gatz s copy of the adventures of Hopalong Cassidy, who was another romantic American figure. While showing this journal to Nick, Mr. Gatz professed, Jimmy was bound to get ahead. He always had some resolves like this or something. Do you notice what he s got about improving his mind? He was always great for that. (Pg. 175) James GatzShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words Ã |Ã 6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faÃ §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words Ã |Ã 6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words Ã |Ã 5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920Ã¢â¬â¢s. Also known as the Ã¢â¬Å"roaring twentiesÃ¢â¬ , it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words Ã |Ã 5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words Ã |Ã 3 PagesIn F. Scott FitzgeraldÃ¢â¬â¢s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. GatsbyÃ¢â¬â¢s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words Ã |Ã 4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words Ã |Ã 9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, Ã¢â¬Å"In my new novel IÃ¢â¬â¢m thrown directly on purely creative workÃ¢â¬ (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words Ã |Ã 7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay GatsbyÃ¢â¬â¢s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words Ã |Ã 7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words Ã |Ã 7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott FitzgeraldÃ¢â¬â¢s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in FitzgeraldÃ¢â¬â¢s eyes, the new Am erican culture build around that
Wednesday, May 6, 2020
So you have a dissertation to write and require dissertation helpLook no further, you have landed at the correct website. Writing a dissertation is so important and it may be a difficult task but it does require the appropriate preparation. Below is just a guideline and some tips on help and how you can go about your dissertation writing. We will write a custom essay sample on Dissertation Help Ã¢â¬â A Step By Step Guide or any similar topic only for you Order Now Dissertation Help: Writing Tips Selecting your topic: Prepare in advance. Leave yourself plenty of time to think about the topic you decide to write about. Some topics may be hard to research, therefore better to start earlier with your research rather than later. Find and select a topic which you can say hey i am interested in that i can write alot on it. Remain focused.Look at topics which are modern, current should i say. Avoid a topic which may have been interesting years ago. Concentrate on the present. Ask yourself do you have a valid research questionUnderstand and know what help you may require and where you may find it. You can always get help from a professional disseration writer Ã¢â¬â like the team here at our site. Dissertation Help Ã¢â¬â The Structure Let me now give you that dissertion help you require Ã¢â¬â AbstractÃ¢â¬â First comes the abstract. This is basically an overview giving the reader the objective as well as the results. Keep this brief, roughly between 75 -125 words is good. Table of Contents Page Ã¢â¬â This displays the arrangement of the main sections and often subsections with respective page numbers. The First Chapter Ã¢â¬â Always an introduction. Introduction A detailed account of your research question and why it is worth examining. State your hypothesis here and give a summary of your conclusion. Keep it clear and to the point not forgetting that the introduction should be about 10% of the entire project. Chapter 2 Ã¢â¬â In the second chapter always take into consideration peopleÃ¢â¬â¢s ideas and theories where your research is concerned. Chapter 3: Methodology Here you outline and defend your research design. You also explain how you collected empirical data. Did you use interviews, questionnaires etcWhat were the main challenges? Chapter 4: Research Findings This is a very significant chapter in your dissertation.This is where you reveal your findings from the data. Chapter 5: Discussion You are now ready to connect the evidence from your own research with aspects of your literature review as well as discuss your main finding. Chapter 6: Conclusion State the conclusion(s) you draw from your work clearly. Indicate what further research can be done to strengthen your conclusion and give recommendation if any is required. Bibliography On a separate page, list all the references such as books, articles and websites as well as all the sources of empirical data. Entries are made in alphabetical order according to the required writing style. If you still need help with your dissertation, consider hiring one of the professionals here at our site which offer the best dissertation help online. How to cite Dissertation Help Ã¢â¬â A Step By Step Guide, Essays
Monday, April 27, 2020
The heat of the air inside the new building enveloped me in comforting warmth, rescuing me from the cool autumn air. I looked around for directions on where I should be, as a voice murmured Ã¢â¬Å"the gym is that way.Ã¢â¬ Walking towards the gym, my heartbeat increased as I neared the roaring chatter. I pushed open the doors to find 120 kids turn their heads to acknowledge the new student. As I scanned the silenced room, they and I both realized I was the only black girl in school. Upon meeting me, itÃ¢â¬â¢s obvious IÃ¢â¬â¢m not from around here. With a name like Alfine and a skin tone so rich as mine, I donÃ¢â¬â¢t resemble the typical Mainer. And thatÃ¢â¬â¢s true; technically, IÃ¢â¬â¢m not a Ã¢â¬Å"Mainer.Ã¢â¬ I was born in Nairobi, Kenya. Ã¢â¬Å"Wow, really?! What brought you to Maine?Ã¢â¬ many ask, Ã¢â¬Å"IÃ¢â¬â¢m not quite sure..Ã¢â¬ I respond. We will write a custom essay sample on Unique Discovery or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The more recent question has been Ã¢â¬Å"What brings you to Falmouth?Ã¢â¬ and if you asked me four years ago, IÃ¢â¬â¢d give you the same clueless response. Several obstacles and triumphs later, however, I think IÃ¢â¬â¢ve figured it out. In 2003, Habitat for Humanity, a non-profit housing organization would extend the American dream of home ownership to my family. I was excited about the journey ahead, yet my first year at Falmouth High School was a difficult one. The drastic differences were overwhelming. At King Middle School in Portland, the most diverse city in Maine, I was one of many. With over twenty-eight languages spoken, and students representing seventeen countries of the world, I felt at home. At Falmouth, it was just me. Each day, IÃ¢â¬â¢d go home with a new problem to address. IÃ¢â¬â¢ll never forget the time Mom asked, Ã¢â¬Å"So, how were things today?Ã¢â¬ I longed for something eventful and impressive to say, but all that came out was Ã¢â¬Å"I have no friends.Ã¢â¬ Accepting that I didnÃ¢â¬â¢t fit in, for the first time in my life, was one of the biggest hurdles I had to jump. In turn, I had to dig deep within myself, discovering a girl that was unfamiliar with the concept of self-love. I h ad to learn that in order for others to befriend me, I must befriend myself, first. Understanding this, I was able to open doors revealing my authentic self. Moving into a homogenous society, I was afraid of being the Ã¢â¬Å"differentÃ¢â¬ girl I inevitably was. While learning to accept my true self, I observed classmates change from reserved and narrow-minded to curious and warm. To encounter a girl as shy and insecure as I was, they couldnÃ¢â¬â¢t help but be seemingly cold and reticent. As time passed, it struck me that the comfort and love we have for ourselves reflects the comfort and love others will have toward us. After achieving this realization, I acquired a newfound freedom to be the girl I naturally was, differences and all. Being able to withstand such profound challenges, I feel ready to face the future with assuredness that I can overcome challenges, and consequently succeed. Existing within each of us is a unique soul with stories to share and lessons to teach. From this experience, I feel compelled to share my story and in doing so, inspire others to share and celebrate their unique stories.
Thursday, March 19, 2020
Essay on The most Beautiful Day of My Life Essays Essay on The most Beautiful Day of My Life Essay Essay on The most Beautiful Day of My Life Essay Essay Topic: Life Is Beautiful I stepped out of the hotel, the big bright sun was upon us like bees with their honey. It was around 4 oclock in the evening and I was already tired. The teachers were explaining how the hike today was going to be the hardest. Listing to them, there was a bit of regret that started building from the pit of my stomach. What if I went to Strasbourg? Would it be easier? While my series of thoughts were flashing in my mind, I opened my black bag once again to check if I had brought everything that I needed. I was mentally checking my packing list as pools of students started filling outside the hotel. Ms. Shippey finally got our attention, she informed us that there is a 10-minute walk to Stromboli. I groaned internally and thought, Ã¢â¬Å"why couldnt we take a minibus or something!Ã¢â¬ . After the longest 10 minutes walk, my shirt had a big stain of sweat on the back, my forehead was dripping from sweat as if I decided to dump my entire water bottle on my head. I started to feel sticky, a great way to start a hike! We meet up with two tall men, wearing the same gear and with a pair of black hiking poles each. They were our guides, they talked to us about ways they were going to explain the geography of Stromboli. They were also strict that about every 25 minutes we would have a break, not before and not after. Listing to them at first made me feel at ease, but what came next is what causes the real shock. 5 minutes into the hike, I was done for. My legs started to feel like they weighed 1000 tons each and my throat was dry as the Sahara no matter how much water I drink. The hot sun was like my shadow, and sweat was like my second skin. I really started to regret coming to Sicily. My friends were walking ahead of me creating a cloud of ash behind them. The air quickly turned to be thick. I couldnt breathe from my nose anymore, it felt like I had stapled my nose about 100 times, no space for the oxygen to get in. I started breathing from the mouth, but it as useful as a white color pencil. 2 hours into the hike and I could finally breathe. We were about 500 meters up, the rocks now have changed. There were all shapes of rocks scattered everywhere, they had a pigmentation of either black or dark brown. The way to walk up was narrow, and every time I walked up a narrow lane I would hold my breath and pray to god that I survive. After about 2 hours we were finally on top of Stromboli. My skin now had a second layer of goosebumps, I hugged myself as I make my way up to the final destination. The hike already seemed to be worth it. The sun was still out, but this time it gave me warmth. The blue ocean was in the background, it looked so calm, almost making it dangerous. The sky was painted a baby blue and accompanying them were birds; spreading their wings and flying away. We were standing at a point where everything looked like a Picasso painting. The teachers asked us to hurry up, Mr. Ashworth said, Ã¢â¬Å"This is not even the best part yet!Ã¢â¬ A small walk and we were finally on top, looking down, we can see a beautiful cone made up of a dark brown rock; the volcano itself. Next to the volcano were two craters; they were like mini volcanoes. I was about to sit down, but a sound almost like a thunder stopped me. I looked towards the big volcanoes and the next thing I see is hot, red lava sprinkling out of the volcano, it looked like Jet dEau back home except it wasnt water, it was lava. After that eruption followed a numerous amount of others. The volcanoes were magical, seeing the eruptions felt like going to Disneyland for the first time when you were a kid. The volcanoes were surrounded by the still water and directly above is the light of a dazzling sun. I sat down on the thick layer of ash, that was warm due to the eruptions. All my regrets were gone, I felt like someone who went to a concert of their favorite band or singer. After a few more eruptions, there was a thick white gas that was making it way upon us. We all started coughing, the gas-filled my lungs trying to be the replica of oxygen. Soon we were given masks and it got much better. After spending an hour upon Stromboli, we were making our way down. The guides had asked us to wear our gaiters and they informed us that the hike down was going to be easy. I instantly fell into a peaceful state. We were going straight down digging our legs into the thick layer of brownish ash. We looked like kangaroos skipping and jumping our way down. The ash was like a mixture of sand and burnt paper mixed together. We quickly made our way down, sometimes taking a break to clear our hiking boots from volcanic ash. Today was the most beautiful day of my life, it was magical and surreal. Even though the volcanoes looked like mountains with no vegetation on them, they were still beautiful. They belonged there and so did everything surrounding. What I realized because of this hike is that I am never going to regret this hike.
Tuesday, March 3, 2020
Battle of Nassau in the American Revolution The Battle of Nassau was fought March 3-4, 1776, during the American Revolution (1775-1783). In 1776, an American squadron commanded by Commodore Esek Hopkins descended on the Bahamas with the goal of capturing weapons and ammunition for the Continental Army. The first major operation for the newly-created Continental Navy and Continental Marines, the expedition arrived off Nassau in early March. Landing, American forces succeeded in capturing the island and a large cache of weapons, but some hesitation after coming ashore allowed the British to spirit away much of the islands gunpowder. Though the operation proved successful, Hopkins was later criticized for failing to achieve other assigned objectives and his performance during the return voyage. Background With the beginning of the American Revolution in April 1775, the Governor of Virginia, Lord Dunmore, directed that the colonys supply of arms and gunpowder be removed to Nassau, Bahamas lest it be captured by colonial forces. Received by Governor Montfort Browne, these munitions were stored in Nassau under the protection of the harbors defenses, Forts Montagu and Nassau. Despite these fortifications, General Thomas Gage, commanding British forces in Boston, warned Browne that an American attack would be possible. In October 1775, the Second Continental Congress formed the Continental Navy and began purchasing merchant vessels and converting them for use as warships. The following month saw the creation of the Continental Marines under the guidance of Captain Samuel Nicholas. As Nicholas recruited men ashore, Commodore Esek Hopkins began assembling a squadron at Philadelphia. This consisted of Alfred (30 guns), Columbus (28), Andrew Doria (14), Cabot (14), Providence (12), and Fly (6). Hopkins Sails After taking command in December, Hopkins received orders from Congress Marine Committee which directed him to clear British naval forces from the Chesapeake Bay and North Carolina coast. In addition, they gave him some latitude to pursue operations that could be Ã¢â¬Å"most beneficial to the American CauseÃ¢â¬ and Ã¢â¬Å"distress the Enemy by all means in your power.Ã¢â¬ Joining Hopkins aboard his flagship, Alfred, Nicholas and the rest of the squadron began moving down the Delaware River on January 4, 1776. Battling heavy ice, the American ships remained near Reedy Island for six weeks before finally reaching Cape Henlopen on February 14. There, Hopkins was joined by Hornet (10) and Wasp (14) which arrived from Baltimore. Before sailing, Hopkins elected to take advantage of the discretionary aspects of his orders and began planning a strike against Nassau. He was aware that a large amount of munitions were on the island and that these supplies were badly needed by General George Washingtons army which was besieging Boston. Commodore Esek Hopkins. Public DomainÃ Departing Cape Henlopen on February 17, Hopkins told his captains to rendezvous at Great Abaco Island in the Bahamas should the squadron become separated. Two days later, the squadron encountered rough seas off the Virginia Capes leading to a collision between Hornet and Fly. Though both returned to port for repairs, the latter succeeded in rejoining Hopkins on March 11. In late February, Browne received intelligence that an American force was forming off the Delaware coast. Though aware of a possible attack, he elected not to take any action as he believed the harbor forts sufficient to defend Nassau. This proved unwise as Fort Nassaus walls were too weak to support the firing of its guns. While Fort Nassau was located near the town proper, the newer Fort Montagu covered the harbors eastern approaches and mounted seventeen guns. Both forts were poorly sited in regard to defending against an amphibious attack. Battle of Nassau Conflict: American Revolution (1775-1783)Dates: March 3-4, 1776Fleets Commanders:AmericansCommodore Esek HopkinsCaptain Samuel Nicholas2 frigates, 2 brigs, 1 schooner, 1 sloopBritishGovernor Montfort Browne110 men The Americans Land Reaching Hole-In-The-Wall at the south end of Great Abaco Island on March 1, 1776, Hopkins quickly captured two small British sloops. Pressing these into service, the squadron moved against Nassau the following day. For the attack, Nicholas 200 Marines along with 50 sailors were transferred to Providence and the two captured sloops. Hopkins intended for the three vessels to enter the port at dawn on March 3. The troops would then quickly land and secure the town. Approaching the harbor in the morning light, Providence and its consorts were spotted by the defenders who opened fire. With the element of surprise lost, the three vessels aborted the attack and rejoined Hopkins squadron at nearby Hanover Sound. Ashore, Browne began making plans to remove much of the islands gunpowder using vessels in the harbor as well as dispatched thirty men to reinforce Fort Montagu. Meeting, Hopkins and Nicholas quickly developed a new plan which called for landings on the eastern side of the island. Covered by Wasp, the landings commenced around noon as Nicholas men came ashore near Fort Montagu. As Nicholas consolidated his men, a British lieutenant from Fort Montagu approached under a flag of truce. When asked of his intentions, the American commander replied that they sought to capture the islands munitions. This information was conveyed to Browne who had arrived at the fort with reinforcements. Badly outnumbered, the governor decided to withdraw the bulk of the forts garrison back to Nassau. Pressing forward, Nicholas captured the fort later in the day, but elected not to drive on the town. Capture of Nassau As Nicholas held his position at Fort Montagu, Hopkins issued a proclamation to the islands residents stating, To the Gentlemen, Freemen, Inhabitants of the Island of New Providence: The reasons of my landing an armed force on the island is in order to take possession of the powder and warlike stores belonging to the Crown, and if I am not opposed in putting my design in execution the persons and property of the inhabitants shall be safe, neither shall they be suffered to be hurt in case they make no resistance.Ã¢â¬ While this had the desired effect of preventing civilian interference with his operations, the failure to carry the town on March 3 allowed Browne to embark most of the islands gunpowder on two vessels. These sailed for St. Augustine around 2:00 a.m. on March 4 and cleared the harbor with no issues as Hopkins had failed to post any of his ships at its mouth.The next morning, Nicholas advanced on Nassau and was met by the towns leaders who offered up its keys. Approaching Fort Nassau, the Americans occupied it and seized Browne without a fight. In securing the town, Hopkins captured eighty-eight cannon and fifteen mortars as well as variety of other much-needed supplies. Remaining on the island for two weeks, the Americans embarked the spoils before departing on March 17. Sailing north, Hopkins intended to make port at Newport, RI. Nearing Block Island, the squadron captured the schooner Hawk on April 4 and the brig Bolton the next day. From the prisoners, Hopkins learned that a large British force was operating off Newport. With this news, he elected to sail west with the goal of reaching New London, CT. Action of April 6 During the early hours of April, Captain Tyringham Howe of HMS Glasgow (20) spotted the American squadron. Determining from their rigging that the ships were merchantmen, he closed with the goal of taking several prizes. Approaching Cabot, Glasgow quickly came under fire. The next several hours saw Hopkins inexperienced captains and crews fail to defeat the outnumbered and out-gunned British ship. Before Glasgow escaped, Howe succeeded in disabling both Alfred and Cabot. Making the necessary repairs, Hopkins and his ships limped into New London two days later. Aftermath The fighting on April 6 saw the Americans suffer 10 killed and 13 wounded against 1 dead and three wounded aboard Glasgow. As news of the expedition spread, Hopkins and his men were initially celebrated and lauded for their efforts. This proved short-lived as complaints about the failure to capture Glasgow and the behavior of some of the squadrons captains grew. Hopkins also came under fire for failing to execute his orders to sweep the Virginia and North Carolina coasts as well as his division of the raids spoils. Commodore John Paul Jones. Hulton Archive / Stringer/ Hulton Archive/ Getty Images After a series of political machinations, Hopkins was relieved of his command in early 1778. Despite the fallout, the raid provided much-needed supplies for the Continental Army as well as gave young officers, such as John Paul Jones, experience. Held prisoner, Browne was later exchanged for Brigadier General William Alexander, Lord Stirling who had been captured by the British at the Battle of Long Island. Though criticized for his handling of attack on Nassau, Browne later formed the Loyalist Prince of Wales American Regiment and saw service at the Battle of Rhode Island.
Saturday, February 15, 2020
Developing Marketing Communication- Promotional Practice Report for Sainsbury Christmas Campaign 2014- Christmas is for sharing - Essay Example This paper is focused on SainsburyÃ¢â¬â¢s promotional campaign for Christmas. It covers the promotional activities of the company, the target audience, medium of communication and usage of required tools. Christmas in UK is the biggest celebration where the people involved in merry making, social gathering, and exchanging gifts. This gives the retail firms an opportunity to meet the customersÃ¢â¬â¢ need of buying gifts and other specialty goods for Christmas. The sudden rise in the purchase volume before the Christmas allows the retail firms to increase their sales thereby increasing their revenue. Thus Christmas is a major event that every retail company looks forward to. Sainsbury has designed its marketing campaign for Christmas termed as Ã¢â¬Å"Christmas is for SharingÃ¢â¬ to attract the customers at a motivational level to buy and share gifts for their loved ones (SainsburyÃ¢â¬â¢s, 2014). According to the theories discussed by Kotler and Keller (2011) approaching a customer group is done by three basic steps, segmentation, positioning and targeting. The segmentation allows the firm to select a market segment. For Sainsbury, it is the UK retail market segment. Positioning suggests how the firm wants its customers to perceive its value proposition. Finally targeting involves selecting a particular demographic from the entire population. Sainsbury is a multi brand retail store that offers a large portfolio of products belonging to a wide variety of piece range. Moreover, the Ã¢â¬ËChristmas is for sharingÃ¢â¬â¢ does not target any particular customer segment, which suggests that Sainsbury has designed it Christmas promotional campaign for its entire customer base. Thus the target audience for this campaign is the entire UK population. However, Sainsbury is best known for its balanced positioning thereby targeting the middle and upper middle class of the society (Saunders, 2013). Thus it can be stated that the advertisement seeks to draw the attention of the entire UK