Monday, August 24, 2020

Change Management Strategy in an Organisation

Change is unavoidable: it is achieved by globalization, change in client needs, and mechanical advancements among different variables. As much as change is unavoidable, the idea of person opposes change; how well an association receives to change, decides the serious a company.Advertising We will compose a custom report test on Change Management Strategy in an Organization explicitly for you for just $16.05 $11/page Learn More Leaders have the job of actualizing systems to impact change adequately in their association. Change might be quick, where there is negligible opportunity to design and alter procedures and items in accordance with the normal change (Hayes 12-23). This paper disks change the board methodology in an association. Procedure A technique is an idea framework and procedure to be followed, with the point of achieving certain set goals. The methodology might be made by a specialist, or it very well may be grown inside in an association to guarantee that better procedur es have been embraced. Executing and dealing with a system is the last phase of a technique, where components and segments of the procedure are set up. On account of progress, a change methodology ought to be actualized and spearheaded by change operators. Change the executives procedure Leadership of an association has the order of actualizing and overseeing change. Organizations, nations and the world as a rule is confronting gigantic change and improvements, there are progress and advancement in various regions. Change ought to be progressive however ought to receive a pace that guarantees that the association will profit by circumstances offered by change or moderate any dangers offered by changes in business world. A powerful change the board strategy will guarantee a smooth progress from old procedure advancement strategies to the new type of creation. Goals of a change the executives program There are various reasons why change ought to be embraced in an association. The over arching condition offers the goal to meet by the change procedure. Significant destinations of a change the board methodology are: Improve current working condition; this is through reception of present day or pertinent procedures, for instance to execute hazard the executives technique, there are some change that should be suit in an association Adopt an alternate method of getting things done and make the most of accessible open doors as different business openings are made Make new mixes of assets in an association; this is generally when better mix ways have been advanced Adopt new innovation; logical developments and improvements have come about to mechanical advancement that strong association ought to embrace for productivity and viability in inner and outside procedures. Change of business, target advertise, creation formulae, the executives, work plans, expected set of responsibilities among other; this is the place an association need to adopt an alternate strategy in busi ness Have an alternate human asset the board framework, PC framework among others Change the board program The achievement of a change program is subject to how representatives in the association will modify and the manner in which they will see the change. The demeanor towards change decides if the procedure will be influenced adequately or not. The change specialists should take certain purposeful measures and follow an all around manner of thinking that is impacted by authoritative culture of a company.Advertising Looking for report on business financial matters? We should check whether we can support you! Get your first paper with 15% OFF Learn More To actualize a change technique, the accompanying procedure ought to be followed: Planning change This is the place the requirement for an adjustment in an association is perceived; at this stage, an investigation of winning condition in the business is significant. An inside and outer review is led to guarantee that present situatio n in showcase is perceived. Change operators should embrace enormous research on a region of shortage perceived with the goal that they can devise fitting components and techniques to a compelling arrangement (Newman 56-78). Pilot study and the board sensitisation After the zone that need change has been perceived, the report of the change ought to be talked about with top administration. This is a significant undertaking since how well top administration comprehend the change to arrive in an association, the more help they are probably going to provide for the change. Through conceptualizing and association of specialists, alterative are contrived; if there are past associations that have actualized any of the set other options, its exhibition ought to be assessed. The hazard territories are built up to guarantee that alleviation measures have been set up. It is at this phase the best option is picked; this stage may take shifting lengths depending with the desperation of the curre nt issue, anyway it should address all regions. Staff sensitisation and contribution After the administration have settled on the path forward, before making any stride further, they ought to include their workers at all levels looking for their help. At this stage, workers are probably going to have various inquiries in regards to the change and by what method will be influenced by the change. Change specialists ought to be knowledgeable with the normal change results and the impacts it is probably going to have on representatives. On the off chance that a few representatives have a few proposals to the change, their perspectives ought not be bolted out yet ought to be remembered for the change procedure as long as they won't negate the destinations focused by the change. Representatives ought to be made mindful that they are an integral part of the change procedure and the procedure ought not be executed on them rather they ought to be completely associated with the change procedu re (Sadler and James 34-46). Combining change When everything is set to go and disposition of representatives towards the apparent change is sure, at that point the new methodology of doing things ought to be propelled. Prior to exchanging the old technique of getting things done, the new procedure and the bygone one ought to be run simultaneously to give a testing possibility of the new methodology as workers learn and acclimate to the new system.Advertising We will compose a custom report test on Change Management Strategy in an Organization explicitly for you for just $16.05 $11/page Learn More Sometime there are enhancements that become vital after usage; such upgrades ought to be done before the old framework has been turned off. Backing, observing, improvement and control of the new framework ought to likewise be left on. Administrators job in change Management Leaders in an association are ordered with the undertaking of spearheading a business to its ideal destinations; th ey are the change specialists. In transitional period the pioneers is the person who aides subordinates to the ideal way. They make rules and approaches to be followed in accomplishing the objectives: without dismissing their subordinates. Change should be arranged by any means, times when it is being executed and directed so that it will be acknowledged in the business (Hiatt and Creasey 8-12). Change best practice Change Best practice is the methodology that an organization can receive to experience the change procedure adequately; it includes obliging all individuals. Albeit various systems of progress the executives are utilized in various organizations, John P Kotter’s has thought of an eight-phase change best practice model, as follows: Increase criticalness After the top administration has comprehended and supported the change procedure, change operators goes down the pecking order to make mindfulness on anticipated changes in the organization. Concentrate is on the pa rticular offices that will be influenced. Having round table gatherings where the normal change is talked about is vital. Applicable contributions from workers are suited. Fabricate the controlling group At this stage, individuals have different perspectives, fears and hopeful attitudes; depending with a person. Change specialists should work near clarify better subtleties of the tasks and evacuate questions and strains made. This stage call for polished methodology since it can break the whole framework if a negative observation is made in the psyche of the representatives. Convey for purchase in This stage, workers experience important preparing on how they are relied upon to behave after the change procedure. Those workers who are still obstruction ought to be given one-on-one methodology where issues and their feelings of trepidation are broadcast out. Enable activity Change operators direct the representatives to see the practicability of the better approach for getting things done, depending with the turn of events; this stage can be postponed to later date. Any issues and false impressions are cleaned at this phase as workers become familiar with the new framework and its activities. Note at this stage, the old framework despite everything is on.Advertising Searching for report on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Make transient successes The new change is parted with a full test without doing with the former one. The new framework overwhelm in exercises, this stage allows the organization to assess the new framework as representatives learn it further. Don’t let up in the event that the new framework has frustrations, it ought not be discarded; it ought to be strengthened and acclimated further for the business. Make change stick At this stage, the organization will have comprehended the change and prepared to work with it. The old framework is turned off and instruments component to assess, evaluate and move up to the new framework are set up (Sadler and James 45-76) Conclusion People are static to change; be that as it may, on the off chance that an association actualizes a viable change program, at that point change can be smooth and viable. A viable change methodology ought to include representatives of an association at various levels and sort for their proceeded with help. Work s Cited Hayes, Johns. The Theory and practice

Saturday, August 22, 2020

Respiratory Dissertation Example | Topics and Well Written Essays - 500 words

Respiratory - Dissertation Example Assessment of the Treatment Guidelines of NICE The NICE rules concerning the treatment and care for patients with COPD is exceptionally educational as in the NICE rules gave a reasonable clarification respects to who, what, when, and how to utilize the breathed in treatment or bronchodilators (beta2-agonists or anticholinergics) in controlling the signs and side effects of COPD, distinguish people who are qualified to get pneumonic recovery, criticalness of utilizing non-obtrusive ventilation in patients with tireless hypercapnic ventilatory disappointment, and the utilization of clinical treatment among others (NICE, 2004, pp. 6 †7). With respect to the significance of IP laws in computerized learning, it is a typical information that the utilization of appropriate referencing ought to be watched cautiously to build the legitimacy and open acknowledgment of the data found in any types of freely distributed reports (Anderson, 1998, p. 15, 23). By following the best possible meth od of referencing the wellsprings of data, the writer of an openly distributed perusing material is by one way or another offering appreciation to the musings, thoughts, and commitment of different essayists who invest energy and exertion in making a bit of perusing materials that could add to the enhancements in our current information.

Saturday, July 25, 2020

Salvia Divinorum Myths, Effects, Risks, and How to Get Help

Salvia Divinorum Myths, Effects, Risks, and How to Get Help Addiction Drug Use Print What to Know About Salvia Divinorum Use By Barbara Poncelet Barbara Poncelet, CRNP, is a certified pediatric nurse practitioner specializing in teen health. Learn about our editorial policy Barbara Poncelet Medically reviewed by Medically reviewed by Steven Gans, MD on August 12, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 03, 2020 David J. Stang/ Wikimedia Commons / CC BY 4.0 More in Addiction Drug Use Cocaine Heroin Marijuana Meth Ecstasy/MDMA Hallucinogens Opioids Prescription Medications Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery In This Article Table of Contents Expand What Does Salvia Do? Common Side Effects Signs of Use Myths and Common Questions Addiction and Withdrawal How to Get Help View All Back To Top Salvia divinorum is a fast-acting hallucinogenic herb thats become a popular recreational drug among teenagers and young adults. Although salvia isnt illegal according to federal law, a handful of states and a number of countries have passed laws to regulate its use. Still, its often called a legal trip because it can mimic the effects of illicit substances like LSD and ecstasy though salvias effects dont last as longâ€"usually around 8 minutesâ€"after which, they taper off. Despite its legal status, salvia has not been deemed safe. In fact, the Drug Enforcement Administration (DEA) lists salvia as a drug of concern that poses risk to people who use it. Also Known As: Salvia is also commonly called Magic Mint, Sally-D, Diviners Sage, Ska Maria Pastora, Seers Sage, Shepherdesss Herb, Lady Sally, Purple Sticky, and Incense Special. Drug Class: Salvia is classified as a hallucinogen. Common Side Effects: Side effects of the drug can include visual distortions and hallucinations, intense dissociation and disconnections from reality, disorientation or dizziness, synesthesia (“hearing” colors of “smelling sounds), cartoon-like imagery, improved mood, and uncontrollable laughter. How to Recognize Salvia Salvia is a perennial herb thats part of the mint family. Its commonly found in southern Mexico, Central America, and South America. The plant has large green leaves with white and purple flowers that typically grow in large clusters to more than three feet in height. Salvia can be sold as seeds, leaves, or as a liquid extract and, upon burning, many say the smell is similar to incense. What Does Salvia Do? The active ingredient in the salvia herb is salvinorin A, a chemical that acts on certain receptors in the brain and causes hallucinations. Only when enough salvinorin A is absorbed through the oral mucosa or the lungs and into the bloodstream can a psychoactive effect be produced. Some people compare smoking salvia to “flipping a switch”â€"in a moment, everything turns from normal to an altered sense of reality and self-awareness. People often describe it as a “20-minute acid trip,” which can begin less than a minute after smoking the herb. This short duration may be appealing to first-time users who are afraid of having a long trip that can last for hours. Salvia is said to change your “interoception,” or the experience of what’s going on in your body, as well as create feelings of disorientation and uncertainty about what’s real. Precisely how much salvia is needed to produce these effects varies depending on the person as well as leaf quality and potency. Many people who try salvia dont like it, describing the experience as intense, disturbing, and frighteningâ€"not fun or euphoric. What the Experts Say According to the Center for Substance Abuse Research, salvinorin A is the most potent naturally occurring hallucinogen. How salvia acts in the brain is still being studied, but we do know that salvinorin A changes the signaling process of nerve cells, or neurons, in the brain by attaching to nerve cell receptors called kappa opioid receptors. It also influences dopamine receptors in the brain. In the early 2000s, teenagers were recording themselves using salvia and posting videos online (some with 500,000 views on YouTube). Luckily, salvia has decreased in popularity among teenagers since then. The 2018 Monitoring the Future Study of eighth-, tenth-, and twelfth-graders showed that less than 1% of teens say they use salvia. Off-Label Uses Salvia has traditionally been used by shamans as a healing and divining tool (salvia divinorum translates to sage of the seers). According to Daniel Siebert, whos researched salvia for more than 20 years, the herb was used to induce a visionary trance state that made it possible for these healers to determine the underlying cause of disease and learn what steps to take to remedy it. At this time, there is no medical use for salvia. However, research is underway to investigate the use of salvinorin A in the treatment of dementia and Alzheimer’s disease as well as addiction. Common Side Effects Salvia has been reported to cause intense effects, including: Visual distortions and hallucinationsUncontrollable laughterIntense dissociation and disconnectedness from reality (being unable to tell the difference between whats real and whats not)Physical or visual impairmentDisorientation and dizzinessSynesthesia, in which physical sensations become intertwined and its possible to “hear” colors or “smell” soundsDysphoria, where users felt uncomfortable or unpleasant after the drugs use Many of these effects raise a concern about the dangers of driving under the influence of salvia. Additionally, any drug that leaves you incapacitated during the time its working increases the risk for serious injury in any capacity. Its not clear if there have been any deaths associated with salvia. The European Monitoring Center for Drugs and Drug Addiction notes that emergency reports have described lasting psychosis in vulnerable people. At least one suicide has been blamed on salvia. The long-term effects of using the drug also arent known. However, studies with animals showed that salvia can harm learning and memory. Signs of Use Since teens can access salvia easier than some other types of drugs, its important for parents to educate themselves and their kids on its potential danger. If you suspect drug use, pay attention to any behavioral changes (sleep and eating patterns), mood and personality shifts, hygiene and appearance problems, health issues (depression), or school concerns (missing classes, declining grades, loss of interest in hobbies/school events). Also, take note if your loved one is burning incense; which many say is similar to the smell of Magic Mint when smoked. Consider searching for any seeds, leaves, liquid extracts, or drug paraphernalia (such as bongs, pipes, or rolling papers). And dont overlook their digital devices, notes Partnership for Drug-Free Kids, which can contain frequent contacts, messages, or social media posts that indicate the use of salvia (once called TheYouTube drug). Myths and Common Questions Often, salvia is mistaken as a legal alternative to marijuana. But other than the fact that it is green, dried, and can be smoked, it has nothing in common with cannabis. People who smoke salvia will not experience a milder type of high than when smoking pot. Another myth is that salvia is linked to violent behavior, including suicide and murder. While acts of violence are possible, especially if the person has a history of violence, there is no evidence to support this link.   Tolerance, Dependence, and Withdrawal It’s not clear if using salvia leads to addiction. More research is needed to learn about its addictive properties as well as whether it is possible to build tolerance (needing more and more to get high) and experience symptoms of drug withdrawal. How Long Does Salvia Stay in Your System? How long salvia will remain in your body depends on several factors, including dosage, how often you use the drug, your age, weight, and metabolism, as well as your hydration and activity levels. Drug testing for salvia is uncommon and expensive. Addiction While more research is needed on the addiction potential of salvia, your risk may be higher if someone in your family is struggling with a substance use disorder and you are frequently tripping. Withdrawal More research is needed to determine if people who misuse salvia experience withdrawal symptoms when stopping abruptly. How to Get Help If you suspect that your teen is misusing salvia, do your best to spend some time together, watch for any signs of use, and talk openly about the potential dangers of the drug. While there are no FDA-approved drugs to treat salvia abuse, behavioral therapy such as cognitive behavioral therapy (CBT) has been found effective for people misusing other dissociative drugs. Since there is still more research needed on tolerance and withdrawal, quitting cold turkey may not be your best bet. If someone is continually using a drug to escape from reality, they likely needs proper medical care to detox safely from the drug and to address any underlying mental health issues. If you find yourself needing to put your loved one into rehab, ask your healthcare provider for suggestions. The Partnership for Drug-Free Kids  also has a helpline and tips to ensure families find a reputable addiction treatment center.

Friday, May 8, 2020

The Great Gatsby By F. Scott Fitzgerald - 1431 Words

The American Dream is dead. This is the main theme in F. Scott Fitzgerald s novel The Great Gatsby. In the novel Fitzgerald gives us a glimpse into the life of the high class during the roaring twenties through the eyes of a moralistic young man named Nick Carraway. It is through the narrator s dealings with high society that readers are shown how modern values have transformed the American Dream s pure ideals into a scheme for materialistic power and further, how the world of high society lacks any sense of morals or consequence. In order to support this message, Fitzgerald presents the original aspects of the American Dream along with its modern face to show that the once impervious dream is now lost forever to the American people. The main qualities of the American Dream presented in The Great Gatsby are perseverance and hope. Another famous characteristic of the American dream is the idea of success against all odds. This is shown through the life of James Gatz, who focused all his attention to living the dream and becoming an American hero. Ever since he was young, Gatz worked hard on becoming a great man. This is documented in Gatz s copy of the adventures of Hopalong Cassidy, who was another romantic American figure. While showing this journal to Nick, Mr. Gatz professed, Jimmy was bound to get ahead. He always had some resolves like this or something. Do you notice what he s got about improving his mind? He was always great for that. (Pg. 175) James GatzShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

Wednesday, May 6, 2020

Dissertation Help †A Step By Step Guide Free Essays

So you have a dissertation to write and require dissertation helpLook no further, you have landed at the correct website. Writing a dissertation is so important and it may be a difficult task but it does require the appropriate preparation. Below is just a guideline and some tips on help and how you can go about your dissertation writing. We will write a custom essay sample on Dissertation Help – A Step By Step Guide or any similar topic only for you Order Now Dissertation Help: Writing Tips Selecting your topic: Prepare in advance. Leave yourself plenty of time to think about the topic you decide to write about. Some topics may be hard to research, therefore better to start earlier with your research rather than later. Find and select a topic which you can say hey i am interested in that i can write alot on it. Remain focused.Look at topics which are modern, current should i say. Avoid a topic which may have been interesting years ago. Concentrate on the present. Ask yourself do you have a valid research questionUnderstand and know what help you may require and where you may find it. You can always get help from a professional disseration writer – like the team here at our site. Dissertation Help – The Structure Let me now give you that dissertion help you require – Abstract– First comes the abstract. This is basically an overview giving the reader the objective as well as the results. Keep this brief, roughly between 75 -125 words is good. Table of Contents Page – This displays the arrangement of the main sections and often subsections with respective page numbers. The First Chapter – Always an introduction. Introduction A detailed account of your research question and why it is worth examining. State your hypothesis here and give a summary of your conclusion. Keep it clear and to the point not forgetting that the introduction should be about 10% of the entire project. Chapter 2 – In the second chapter always take into consideration people’s ideas and theories where your research is concerned. Chapter 3: Methodology Here you outline and defend your research design. You also explain how you collected empirical data. Did you use interviews, questionnaires etcWhat were the main challenges? Chapter 4: Research Findings This is a very significant chapter in your dissertation.This is where you reveal your findings from the data. Chapter 5: Discussion You are now ready to connect the evidence from your own research with aspects of your literature review as well as discuss your main finding. Chapter 6: Conclusion State the conclusion(s) you draw from your work clearly. Indicate what further research can be done to strengthen your conclusion and give recommendation if any is required. Bibliography On a separate page, list all the references such as books, articles and websites as well as all the sources of empirical data. Entries are made in alphabetical order according to the required writing style. If you still need help with your dissertation, consider hiring one of the professionals here at our site which offer the best dissertation help online. How to cite Dissertation Help – A Step By Step Guide, Essays

Monday, April 27, 2020

Unique Discovery free essay sample

The heat of the air inside the new building enveloped me in comforting warmth, rescuing me from the cool autumn air. I looked around for directions on where I should be, as a voice murmured â€Å"the gym is that way.† Walking towards the gym, my heartbeat increased as I neared the roaring chatter. I pushed open the doors to find 120 kids turn their heads to acknowledge the new student. As I scanned the silenced room, they and I both realized I was the only black girl in school. Upon meeting me, it’s obvious I’m not from around here. With a name like Alfine and a skin tone so rich as mine, I don’t resemble the typical Mainer. And that’s true; technically, I’m not a â€Å"Mainer.† I was born in Nairobi, Kenya. â€Å"Wow, really?! What brought you to Maine?† many ask, â€Å"I’m not quite sure..† I respond. We will write a custom essay sample on Unique Discovery or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The more recent question has been â€Å"What brings you to Falmouth?† and if you asked me four years ago, I’d give you the same clueless response. Several obstacles and triumphs later, however, I think I’ve figured it out. In 2003, Habitat for Humanity, a non-profit housing organization would extend the American dream of home ownership to my family. I was excited about the journey ahead, yet my first year at Falmouth High School was a difficult one. The drastic differences were overwhelming. At King Middle School in Portland, the most diverse city in Maine, I was one of many. With over twenty-eight languages spoken, and students representing seventeen countries of the world, I felt at home. At Falmouth, it was just me. Each day, I’d go home with a new problem to address. I’ll never forget the time Mom asked, â€Å"So, how were things today?† I longed for something eventful and impressive to say, but all that came out was â€Å"I have no friends.† Accepting that I didn’t fit in, for the first time in my life, was one of the biggest hurdles I had to jump. In turn, I had to dig deep within myself, discovering a girl that was unfamiliar with the concept of self-love. I h ad to learn that in order for others to befriend me, I must befriend myself, first. Understanding this, I was able to open doors revealing my authentic self. Moving into a homogenous society, I was afraid of being the â€Å"different† girl I inevitably was. While learning to accept my true self, I observed classmates change from reserved and narrow-minded to curious and warm. To encounter a girl as shy and insecure as I was, they couldn’t help but be seemingly cold and reticent. As time passed, it struck me that the comfort and love we have for ourselves reflects the comfort and love others will have toward us. After achieving this realization, I acquired a newfound freedom to be the girl I naturally was, differences and all. Being able to withstand such profound challenges, I feel ready to face the future with assuredness that I can overcome challenges, and consequently succeed. Existing within each of us is a unique soul with stories to share and lessons to teach. From this experience, I feel compelled to share my story and in doing so, inspire others to share and celebrate their unique stories.

Thursday, March 19, 2020

Essay on The most Beautiful Day of My Life Essays

Essay on The most Beautiful Day of My Life Essays Essay on The most Beautiful Day of My Life Essay Essay on The most Beautiful Day of My Life Essay Essay Topic: Life Is Beautiful I stepped out of the hotel, the big bright sun was upon us like bees with their honey. It was around 4 oclock in the evening and I was already tired. The teachers were explaining how the hike today was going to be the hardest. Listing to them, there was a bit of regret that started building from the pit of my stomach. What if I went to Strasbourg? Would it be easier? While my series of thoughts were flashing in my mind, I opened my black bag once again to check if I had brought everything that I needed. I was mentally checking my packing list as pools of students started filling outside the hotel. Ms. Shippey finally got our attention, she informed us that there is a 10-minute walk to Stromboli. I groaned internally and thought, â€Å"why couldnt we take a minibus or something!†. After the longest 10 minutes walk, my shirt had a big stain of sweat on the back, my forehead was dripping from sweat as if I decided to dump my entire water bottle on my head. I started to feel sticky, a great way to start a hike! We meet up with two tall men, wearing the same gear and with a pair of black hiking poles each. They were our guides, they talked to us about ways they were going to explain the geography of Stromboli. They were also strict that about every 25 minutes we would have a break, not before and not after. Listing to them at first made me feel at ease, but what came next is what causes the real shock. 5 minutes into the hike, I was done for. My legs started to feel like they weighed 1000 tons each and my throat was dry as the Sahara no matter how much water I drink. The hot sun was like my shadow, and sweat was like my second skin. I really started to regret coming to Sicily. My friends were walking ahead of me creating a cloud of ash behind them. The air quickly turned to be thick. I couldnt breathe from my nose anymore, it felt like I had stapled my nose about 100 times, no space for the oxygen to get in. I started breathing from the mouth, but it as useful as a white color pencil. 2 hours into the hike and I could finally breathe. We were about 500 meters up, the rocks now have changed. There were all shapes of rocks scattered everywhere, they had a pigmentation of either black or dark brown. The way to walk up was narrow, and every time I walked up a narrow lane I would hold my breath and pray to god that I survive. After about 2 hours we were finally on top of Stromboli. My skin now had a second layer of goosebumps, I hugged myself as I make my way up to the final destination. The hike already seemed to be worth it. The sun was still out, but this time it gave me warmth. The blue ocean was in the background, it looked so calm, almost making it dangerous. The sky was painted a baby blue and accompanying them were birds; spreading their wings and flying away. We were standing at a point where everything looked like a Picasso painting. The teachers asked us to hurry up, Mr. Ashworth said, â€Å"This is not even the best part yet!† A small walk and we were finally on top, looking down, we can see a beautiful cone made up of a dark brown rock; the volcano itself. Next to the volcano were two craters; they were like mini volcanoes. I was about to sit down, but a sound almost like a thunder stopped me. I looked towards the big volcanoes and the next thing I see is hot, red lava sprinkling out of the volcano, it looked like Jet dEau back home except it wasnt water, it was lava. After that eruption followed a numerous amount of others. The volcanoes were magical, seeing the eruptions felt like going to Disneyland for the first time when you were a kid. The volcanoes were surrounded by the still water and directly above is the light of a dazzling sun. I sat down on the thick layer of ash, that was warm due to the eruptions. All my regrets were gone, I felt like someone who went to a concert of their favorite band or singer. After a few more eruptions, there was a thick white gas that was making it way upon us. We all started coughing, the gas-filled my lungs trying to be the replica of oxygen. Soon we were given masks and it got much better. After spending an hour upon Stromboli, we were making our way down. The guides had asked us to wear our gaiters and they informed us that the hike down was going to be easy. I instantly fell into a peaceful state. We were going straight down digging our legs into the thick layer of brownish ash. We looked like kangaroos skipping and jumping our way down. The ash was like a mixture of sand and burnt paper mixed together. We quickly made our way down, sometimes taking a break to clear our hiking boots from volcanic ash. Today was the most beautiful day of my life, it was magical and surreal. Even though the volcanoes looked like mountains with no vegetation on them, they were still beautiful. They belonged there and so did everything surrounding. What I realized because of this hike is that I am never going to regret this hike.

Tuesday, March 3, 2020

Battle of Nassau in the American Revolution

Battle of Nassau in the American Revolution The Battle of Nassau was fought March 3-4, 1776, during the American Revolution (1775-1783). In 1776, an American squadron commanded by Commodore Esek Hopkins descended on the Bahamas with the goal of capturing weapons and ammunition for the Continental Army. The first major operation for the newly-created Continental Navy and Continental Marines, the expedition arrived off Nassau in early March. Landing, American forces succeeded in capturing the island and a large cache of weapons, but some hesitation after coming ashore allowed the British to spirit away much of the islands gunpowder. Though the operation proved successful, Hopkins was later criticized for failing to achieve other assigned objectives and his performance during the return voyage. Background With the beginning of the American Revolution in April 1775, the Governor of Virginia, Lord Dunmore, directed that the colonys supply of arms and gunpowder be removed to Nassau, Bahamas lest it be captured by colonial forces. Received by Governor Montfort Browne, these munitions were stored in Nassau under the protection of the harbors defenses, Forts Montagu and Nassau. Despite these fortifications, General Thomas Gage, commanding British forces in Boston, warned Browne that an American attack would be possible. In October 1775, the Second Continental Congress formed the Continental Navy and began purchasing merchant vessels and converting them for use as warships. The following month saw the creation of the Continental Marines under the guidance of Captain Samuel Nicholas. As Nicholas recruited men ashore, Commodore Esek Hopkins began assembling a squadron at Philadelphia. This consisted of Alfred (30 guns), Columbus (28), Andrew Doria (14), Cabot (14), Providence (12), and Fly (6). Hopkins Sails After taking command in December, Hopkins received orders from Congress Marine Committee which directed him to clear British naval forces from the Chesapeake Bay and North Carolina coast. In addition, they gave him some latitude to pursue operations that could be â€Å"most beneficial to the American Cause† and â€Å"distress the Enemy by all means in your power.† Joining Hopkins aboard his flagship, Alfred, Nicholas and the rest of the squadron began moving down the Delaware River on January 4, 1776. Battling heavy ice, the American ships remained near Reedy Island for six weeks before finally reaching Cape Henlopen on February 14. There, Hopkins was joined by Hornet (10) and Wasp (14) which arrived from Baltimore. Before sailing, Hopkins elected to take advantage of the discretionary aspects of his orders and began planning a strike against Nassau. He was aware that a large amount of munitions were on the island and that these supplies were badly needed by General George Washingtons army which was besieging Boston. Commodore Esek Hopkins. Public Domain   Departing Cape Henlopen on February 17, Hopkins told his captains to rendezvous at Great Abaco Island in the Bahamas should the squadron become separated. Two days later, the squadron encountered rough seas off the Virginia Capes leading to a collision between Hornet and Fly. Though both returned to port for repairs, the latter succeeded in rejoining Hopkins on March 11. In late February, Browne received intelligence that an American force was forming off the Delaware coast. Though aware of a possible attack, he elected not to take any action as he believed the harbor forts sufficient to defend Nassau. This proved unwise as Fort Nassaus walls were too weak to support the firing of its guns. While Fort Nassau was located near the town proper, the newer Fort Montagu covered the harbors eastern approaches and mounted seventeen guns. Both forts were poorly sited in regard to defending against an amphibious attack. Battle of Nassau Conflict: American Revolution (1775-1783)Dates: March 3-4, 1776Fleets Commanders:AmericansCommodore Esek HopkinsCaptain Samuel Nicholas2 frigates, 2 brigs, 1 schooner, 1 sloopBritishGovernor Montfort Browne110 men The Americans Land Reaching Hole-In-The-Wall at the south end of Great Abaco Island on March 1, 1776, Hopkins quickly captured two small British sloops. Pressing these into service, the squadron moved against Nassau the following day. For the attack, Nicholas 200 Marines along with 50 sailors were transferred to Providence and the two captured sloops. Hopkins intended for the three vessels to enter the port at dawn on March 3. The troops would then quickly land and secure the town. Approaching the harbor in the morning light, Providence and its consorts were spotted by the defenders who opened fire. With the element of surprise lost, the three vessels aborted the attack and rejoined Hopkins squadron at nearby Hanover Sound. Ashore, Browne began making plans to remove much of the islands gunpowder using vessels in the harbor as well as dispatched thirty men to reinforce Fort Montagu. Meeting, Hopkins and Nicholas quickly developed a new plan which called for landings on the eastern side of the island. Covered by Wasp, the landings commenced around noon as Nicholas men came ashore near Fort Montagu. As Nicholas consolidated his men, a British lieutenant from Fort Montagu approached under a flag of truce. When asked of his intentions, the American commander replied that they sought to capture the islands munitions. This information was conveyed to Browne who had arrived at the fort with reinforcements. Badly outnumbered, the governor decided to withdraw the bulk of the forts garrison back to Nassau. Pressing forward, Nicholas captured the fort later in the day, but elected not to drive on the town. Capture of Nassau As Nicholas held his position at Fort Montagu, Hopkins issued a proclamation to the islands residents stating, To the Gentlemen, Freemen, Inhabitants of the Island of New Providence: The reasons of my landing an armed force on the island is in order to take possession of the powder and warlike stores belonging to the Crown, and if I am not opposed in putting my design in execution the persons and property of the inhabitants shall be safe, neither shall they be suffered to be hurt in case they make no resistance.† While this had the desired effect of preventing civilian interference with his operations, the failure to carry the town on March 3 allowed Browne to embark most of the islands gunpowder on two vessels. These sailed for St. Augustine around 2:00 a.m. on March 4 and cleared the harbor with no issues as Hopkins had failed to post any of his ships at its mouth.The next morning, Nicholas advanced on Nassau and was met by the towns leaders who offered up its keys. Approaching Fort Nassau, the Americans occupied it and seized Browne without a fight. In securing the town, Hopkins captured eighty-eight cannon and fifteen mortars as well as variety of other much-needed supplies. Remaining on the island for two weeks, the Americans embarked the spoils before departing on March 17. Sailing north, Hopkins intended to make port at Newport, RI. Nearing Block Island, the squadron captured the schooner Hawk on April 4 and the brig Bolton the next day. From the prisoners, Hopkins learned that a large British force was operating off Newport. With this news, he elected to sail west with the goal of reaching New London, CT. Action of April 6 During the early hours of April, Captain Tyringham Howe of HMS Glasgow (20) spotted the American squadron. Determining from their rigging that the ships were merchantmen, he closed with the goal of taking several prizes. Approaching Cabot, Glasgow quickly came under fire. The next several hours saw Hopkins inexperienced captains and crews fail to defeat the outnumbered and out-gunned British ship. Before Glasgow escaped, Howe succeeded in disabling both Alfred and Cabot. Making the necessary repairs, Hopkins and his ships limped into New London two days later. Aftermath The fighting on April 6 saw the Americans suffer 10 killed and 13 wounded against 1 dead and three wounded aboard Glasgow. As news of the expedition spread, Hopkins and his men were initially celebrated and lauded for their efforts. This proved short-lived as complaints about the failure to capture Glasgow and the behavior of some of the squadrons captains grew. Hopkins also came under fire for failing to execute his orders to sweep the Virginia and North Carolina coasts as well as his division of the raids spoils. Commodore John Paul Jones. Hulton Archive / Stringer/ Hulton Archive/ Getty Images After a series of political machinations, Hopkins was relieved of his command in early 1778. Despite the fallout, the raid provided much-needed supplies for the Continental Army as well as gave young officers, such as John Paul Jones, experience. Held prisoner, Browne was later exchanged for Brigadier General William Alexander, Lord Stirling who had been captured by the British at the Battle of Long Island. Though criticized for his handling of attack on Nassau, Browne later formed the Loyalist Prince of Wales American Regiment and saw service at the Battle of Rhode Island.

Saturday, February 15, 2020

Developing Marketing Communication- Promotional Practice Report for Essay

Developing Marketing Communication- Promotional Practice Report for Sainsbury Christmas Campaign 2014- Christmas is for sharing - Essay Example This paper is focused on Sainsbury’s promotional campaign for Christmas. It covers the promotional activities of the company, the target audience, medium of communication and usage of required tools. Christmas in UK is the biggest celebration where the people involved in merry making, social gathering, and exchanging gifts. This gives the retail firms an opportunity to meet the customers’ need of buying gifts and other specialty goods for Christmas. The sudden rise in the purchase volume before the Christmas allows the retail firms to increase their sales thereby increasing their revenue. Thus Christmas is a major event that every retail company looks forward to. Sainsbury has designed its marketing campaign for Christmas termed as â€Å"Christmas is for Sharing† to attract the customers at a motivational level to buy and share gifts for their loved ones (Sainsbury’s, 2014). According to the theories discussed by Kotler and Keller (2011) approaching a customer group is done by three basic steps, segmentation, positioning and targeting. The segmentation allows the firm to select a market segment. For Sainsbury, it is the UK retail market segment. Positioning suggests how the firm wants its customers to perceive its value proposition. Finally targeting involves selecting a particular demographic from the entire population. Sainsbury is a multi brand retail store that offers a large portfolio of products belonging to a wide variety of piece range. Moreover, the ‘Christmas is for sharing’ does not target any particular customer segment, which suggests that Sainsbury has designed it Christmas promotional campaign for its entire customer base. Thus the target audience for this campaign is the entire UK population. However, Sainsbury is best known for its balanced positioning thereby targeting the middle and upper middle class of the society (Saunders, 2013). Thus it can be stated that the advertisement seeks to draw the attention of the entire UK

Sunday, February 2, 2020

MOVIE REVIEW ABOUT THE DESCENDANTS Essay Example | Topics and Well Written Essays - 500 words

MOVIE REVIEW ABOUT THE DESCENDANTS - Essay Example Often in films the sight of someone extremely happy is a token of what is yet to come and fears the worst. The movie commences with an unforeseeable tragedy where Matt King lost his wife after hospitalization and now has to shoulder an enormous burden of being responsible for managing everything including the fund that has been entrusted to his family since 1860Â ´s. Matt King is the descendant of one of the Hawaii’s most prominent families. Further distress to burden came when Matt King was told that his wife had an affair with Brian Speer (played by Matthew Lillard), The movie gyrates around the search for Speer as Matt wanted answers to some of his queries. Matt King hailed from beautiful Hawaii island and was the owner of immense property which he wanted to sale off, his rebellious daughter stops him. As Hawaii is known for the traditional predisposition so the movie also revolves around the traditional and emotional touch. However, the director Alexander Payne is known for his brilliant plots and marvellous direction he did not let the audience move out in grief and brought the story to end at the happy note. The movie offered a lot or scope to understanding about worldly matters, family bonding, impact of loss and pain and therefore it was appreciated to a great extent by various individuals and critics and people gave their reviews depending upon their individual outlook. According to Ebert (2011) who is admirer of Hawaii, as he had been to the land a number of times, "inhabitants of Hawaii are serious about their customs and traditions and very protective for their land". In his review he highlighted "business, finances and emotions". As per his view, "Matt King is one of the Hawaiis first white land-owning families who have to fix between opening up a vast tract of virgin forest on Kauai to tourist and condo development". The tragedy happened at this important junction. Ebert (2011) reviewed more on the worldly matters that the movie displayed

Saturday, January 25, 2020

Legal Opinion For 8th Social Studies :: essays research papers

Legal Opinion A.   Ã‚  Ã‚  Ã‚  Ã‚  I picked the side of New Jersey in the New Jersey vs. T.L.O case. The reason I picked that side is because the girl whas smoking on school grounds and she was not allowed to do that. Another reason is the teacher that found the girl smoking had the right to bring her to the Principals office, because she had a reason to. Finally the girl denied smoking, she said she didn’t smoke and she probably would of got in less trouble if she told the truth. B.   Ã‚  Ã‚  Ã‚  Ã‚  A girl was caught smoking in a shcool bathroom. A teacher caught her and took her to the Principals office to be searched. The vice-principal found more than just cigarettes, they also found rolling papers, marijuana, a pipe, a large amount of cash, and an index card with a list of student names and amounts of money owed to her. The Juvenille Court prosecuted T.L.O for drug dealing. T.L.O ploted that the search was unconstitutional and was breaking her rights under the 4th amendment. Juvenille Court still thought that it was alright to search her bag because the school had a suspicious reason for commiting a crime. The case then went to the Supreme Court, they ruled that the school by any means had the right to search T.L.O C.   Ã‚  Ã‚  Ã‚  Ã‚  The New Jersey High School had the right to search T.L.O. The Fourth Amendment say’s that nobody has the right to search someone for no reason unless there is a probable cause. For that means the school had no reason to search the girl. The law for searching in a school is different. You are allowed to search only if you have a reason. For that means the school did have a reason.   Ã‚  Ã‚  Ã‚  Ã‚  The school also had the right to search the girl, because a teacher found the girl smoking in the bathroom, It clearly says that smoking was not allowed on school grounds. On top of that the girl lied about smoking. That makes everything worse for the girl. The teacher found the girl smoking in the bathroom, but T.L.O denied it, in the search the Vice-President found cigarettes. That has got to mean she smokes. D.  Ã‚  Ã‚  Ã‚  Ã‚  If I were the opposing view I would think the search was wrong because there was no probable cause  Ã‚  Ã‚  Ã‚  Ã‚  and there was no evidence for her smoking.

Friday, January 17, 2020

Marx’ Alienation and Durkheim’s Anomie

Section one: Explain Marx ’concept of alienation. The purpose of this paper is to analyze the two concepts of alienation and anomie and to show their similarities and differences. One of the most important Marx’ theories is the concept of ‘alienation’. By the concept of alienation Marx claimed that people are using their ability to control their life under the capitalistic conditions. Created in the middle of the 19th century, it is a form of dehumanization. Marx’ theory of alienation is represented in the book Economic and Philosophic Manuscripts.For Marx, alienation depicts a ‘’socio-psychological condition describing the separation of individuals from their natural and social environments’’. (www. academia. edu) Marx typifies four main types of alienation. 1. Alienation of the worker from the product of his labor: ‘The worker places his life in the object; but now it no longer belongs to him, but to the object' (18 44b: 324); The worker cannot control the conditions in which he is working. 2. Alienation of the worker from the act of producing: ‘His labour is [†¦ not voluntary, but forced; it is forced labor  Ã¢â‚¬Ëœ (1844b: 326); The worker becomes a servant of what he produces. The object is not in the worker’s control and it is not his production. 3. Alienation of the worker from himself, as a producer: ‘estranged labour [†¦ ] tears away from him his species-life, his true species-objectivity' (1844b: 329); The workers are alienated from themselves. Their work takes from their humanity because they cannot realise their true humanity in creating the object they produce. 4.Alienation of the worker from other workers: ‘each man [†¦ ] regards the other in accordance with the standard and the situation in which he as a worker finds himself' (1844b: 330); The conditions of work also alienate the worker from other men. They are no longer a team of creative workers. Moreover, the conditions of their work put them in competition with each other. They should work faster and harder, they should produce more. They become an enemies rather than to be team. According to Marx, capitalism alienates people from their nature and humanity.They cannot show their potential in the communication with the others, in the connection with what they produced and in this way they cannot show them as human beings. Section two: Explain Durkheim’s concept of ‘anomie’. The French sociologist Emile Durkheim introduced the concept of anomie in his book The Division of Labor in Society, published in 1893. The term anomie means social disorder and is also used by Durkheim in his studies about suicidal behavior – in 1897 in his study on Suicide.Anomie is usually translated as normlessness, but it best understood as insufficient normative regulation. (www. brooklinsoc. org) The concept was explained as a condition where the activities of t he members in a society are no longer controlled by a norms. It refers to a ‘breakdown of the social norms’. (www. criminology. fsu. edu) Anomie refers to an environmental state where society fails to exercise adequate regulation or constraint over the goals and desires of its individual members (Durkheim, 1951: 241—276).Individuals sometimes experience alienation from values and group goals during times of fast change in the society. This leads to conflicts and dissatisfaction. Industrialization with the division of labor affiliated anomie. In the process of producing, which is repeated, workers are losing their sense to feel their role in the production. The anomic suicide is taking place when the individuals are not regulated sufficiently by the society. This kind of suicide is more likely to happen of there are times when the economy is fluctuating.As one of the important functions of a social order Durkheim pointed the social solidarity: there is defined pla ce for every individual in the world that was created and reinforced by the social values of morality, religion, and patriotism. His observation was that these strands of solidarity are stronger or weaker in different societies. But he also observed that there are some forces in the modern society that are opposite to these moral ‘strands of social cohesion’ (www. understandingsociety. blogspot. dk).In his theory of suicide, he explains differences in suicide rates across societies as the result of different levels of solidarity and its opposite, anomie. Durkheim highlights the situation of â€Å"anomie† to refer to the circumstance of individuals whose relationship to the social whole is weak. ( www. understandingsociety. blogspot. dk) Section three: How the two concepts are alike or different? The two theories are exposed by the authors as a essential problem of modernity as moving to a industrial state in Durkheim’s view and moving to a capitalist state in Marx’s view.Another important similarity between the two theories is that they both arose in the 19th century when analysing the nature of labour – Marx’s concept was based on the labour process and Durkheim’s was written with the division of labour in mind. From these topics, the authors are trying to explain a variable changes, which are taking place in the society. Marx’s concept of alienation is showing another kind of separation – separation of the person from his/her nature as a free producer and creator, and separation of the person from his/her natural sociality. www. brooklinsoc. org) Thus, the modern capitalistic society is destructive of true society. In comparison, Durkheim and Marx are diagnosing a similar feature of modernity. But in Marx is comparing the present with the future as a society, full of equal and free producers. On the other hand in Durkheim's case there is an implicit contrast between a pre-modern world in wh ich individuals have a well-defined social and moral place and the contemporary world in which these strands of solidarity are breaking down. www. brooklinsoc. org) But in each case the author is grappling with a deficiency in modernity – a lack of moral and social setting that gives the individual a basis for self-respect and sociable cooperation with others. Bibliography: Marx. Economic and Philosophic Manuscripts 1844 Durkheim. The Division of Labor in Society 1951 www. brooklinsoc. org www. understandingsociety. blogspot. dk www. academia. edu

Thursday, January 9, 2020

Marketing Plan Atos - 3651 Words

Atos Strategic Marketing Plan Theo Gonzales Alicja Ignatowicz Yorkville University Marketing Strategy BUSI 2163 Paul Finlayson August 16, 2015 Table of Contents Company Background 4 Mission Statement 4 Products 4 Consumer Analysis 5 Competitive Analysis 6 Industry analysis 7 GTA – Home Market 7 Canada – Domestic Market 8 Foreign Market 9 Strategic Plan 10 Marketing Mix 12 Product 12 Price 12 Place 12 Promotion 13 Objectives and Goals 13 Short-term plan 13 Long-term marketing objectives 14 Market share and customers projections 14 Recommendations 16 References: 18 Appendix 1 20 Appendix II 21 Appendix III 22 Company†¦show more content†¦Fitness can take shape in many different forms such as walking, jogging or any other activity that can be can alone or as a family event. We want to make sure that we can provide a great product at a price that is affordable to all income streams, taking into consideration trends and shift in consumer preferences by adjusting the mix of existing product offerings. Increased public awareness in the importance of proper footwear is also a positive factor influencing the athletic shoe industry. The target consumer markets will be the following: The multi-purpose sneaker: Most consumers aren’t shopping for specialized shoes; they want a versatile sneaker to wear on multiple occasions (Butler-Young, 2015). The aspiring athlete: Many sneaker consumers are not highly active people. Their sneaker purchase is either a realized or idealized desire to become more active. The active family: This is one of the largest target markets, which also provide the most opportunity for multiple sales, and deeper access to the communities. Competitive Analysis The athletic footwear is highly competitive on both domestic and worldwide basis. The large companies have a diversified lines of athletic and leisure footwear and they are Nike, Asics, Adidas, New Balance and Sketchers. 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